OLAF SS26

Amsterdam, Netherlands

June 2025

To celebrate ten years of OLAF, we created a dedicated running collection rooted in the founders’ relationship with the sport. The capsule reflects a life lived in constant motion, balancing running, work, and everyday routines.

The story follows two runners moving through Amsterdam. A fast-paced, eclectic edit mirrors the rhythm of the city and the idea of progress as something continuous rather than fixed.


Director: Blair McIntosh

Videopgrahy & edit: Mathias



hello@blairmcintosh.com. Instagram. Vimeo.

All rights reserved. EU. Last Update 05/26

hello@blairmcintosh.com. Instagram. Vimeo.
All rights reserved.
Last Update 05/26

hello@blairmcintosh.com.

Instagram. Vimeo.

All rights reserved. EU. Last Update 05/26